Największy, globalny serwis poświęcony reklamie zauważył projekt Photos for Life.
12 grudnia na Adweek.com ukazał się artykuł dotyczący projektu "Photos for Life". W artykule "Everyone in This Amazing Stock Photo Collection Is a Cancer Patient or Survivor" Tim Nudd pisze:
"Nowhere is the world more carefree than inside stock photographs. The sense of normalcy they communicate is so pervasive, it's become cliché. Which is why it's such a stroke of genius that Isobar Poland is developing a stock-photo bank using only models who are cancer patients or survivors.
Life for them, of course, has been anything but carefree. Thus, their involvement in the "Photos for Life" project is joyfully defiant on a few levels. It shows cancer isn't a death sentence—indeed, that patients and survivors are just as capable of the most stereotypical happiness possible. And it lifts the gloom from the disease and bathes it in ridiculously perfect lighting."
Adweek to największy na świecie serwis internetowy poświęcony reklamie i kreatywności.
